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Why Are Truffles So Expensive?

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Over the weekend, a 4.16 pound white truffle—the so-called "World's Largest"—sold at a Sotheby's auction for $61,250 to a phone bidder in China. It was actually a bargain price for the over-sized fungus. This year's large crop, a result of abundant rain in Italy, has seen wholesale prices drop by 50 percent from two years ago.

To figure out a little bit about why truffles are so expensive, we talked to Vittorio Giordano, the Vice President and Truffle Guru at Urbani Truffles USA. First started in Italy in 1852, Urbani now sells to 68 different countries.

Urbani's white truffles, which are rarer and more expensive than the black truffle, still come from Italy. (They can also be found in Croatia, but lately the Italian crop has been sufficient.)

"Truffle is a wild product, it is a natural product. It is not something you can cultivate or control," Giordano explains. This unpredictability contributes to the extreme prices truffles can fetch. People have tried for generations, to no avail, to farm truffles. And while recent attempts in the U.S. and Australia to recreate truffle-conducive habitats by planting chestnut, oak, and hazelnut trees have shown modest success, the crop has been insubstantial and rarely are full truffles salvageable.

Instead, Urbani works with a network of 18,000 people to hunt for truffles around Italy. "A single truffle hunter with a dog can find a small amount—two ounces, three ounces, quarter of a pound—so we need a lot of people to make sure we are able to collect quantity we need," he says. All those employees only drive the price up further.

It used to be the case that pigs took the place of the dog in that picture. Female—and only female—pigs were the original truffle seekers; the truffles smell like testosterone to the lady swine, making them easy and eagerly sought out.

There is a problem with swine, however.

"Pigs eat truffles. They don’t want to give the product back," Giordano says. So, dogs were trained to put their noses to use for the cause and all they ask in return is a treat from their handler. (In fact, use of the pig to hunt truffles has been prohibited since 1985 because they damage the truffle beds in their zeal to get to the scent.)

Once the truffle is unearthed—and a portion of the precious find is put back into the ground to act as a spore and repopulate—there's the matter of getting the truffle to a plate. Truffles immediately begin losing water to evaporation as soon as they're dug up. To combat that, no expense is spared to get the truffle where it's going. 

"The truffle we deliver to the restaurants and distributors, less than 36 hours before were underground in Italy," Giordano says. And the cost to make that happen adds up. Black truffles, the more common variety, currently cost about $95 per ounce while white truffles top the charts at $168 per ounce. But the much more reasonably priced truffle butter is pretty delicious, too.

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The World’s First Totoro-Themed Restaurant Is Coming to Thailand
StudioCanal
StudioCanal

Japan’s upcoming Studio Ghibli theme park will not open for another few years, but animation fans in Asia will soon have another destination where they can get their Hayao Miyazaki fix. Thailand will soon be home to a Totoro-themed restaurant, SoraNews24 reports.

May’s Garden House Restaurant in Bangkok is the first officially licensed restaurant inspired by Miyazaki’s classic film My Neighbor Totoro. The restaurant features Miyazaki-themed decor, like a giant Totoro figure that sits in the dining room, as well as menu items inspired by the characters, such as steamed buns shaped like Mini Totoros. The tables are adorned with figurines of Totoro, Mei, Sootballs, the Catbus, and other characters from the movie. While they aren't completed yet, the restaurant plans on adding a children’s playground, an orchid greenhouse, and various other elements before the grand opening.

Studio Ghibli co-founder Toshio Suzuki helped develop the concept for the restaurant, and he personally designed its sign. He also designed two exclusive new Studio Ghibli characters for the restaurant, Colko and Peeko (who you can see above).

While it has been open on a trial basis since mid-April, May’s Garden House is set to officially open at the end of May. Until then, Miyazaki uber-fans will have to content themselves with dining at the Straw Hat Cafe, the more general Studio Ghibli-themed restaurant at the Ghibli Museum in Tokyo.

[h/t SoraNews24]

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McDonald's May Be Getting Rid of Its Plastic Straws
Philippe Huguen, AFP/Getty Images
Philippe Huguen, AFP/Getty Images

First Seattle and then the Queen. Could the Golden Arches be next to join the anti-straw movement? As Fortune reports, McDonald's shareholders will vote at their annual meeting on May 24 on a proposal to phase out drinking straws at the company's 37,000-plus locations in the U.S.

If passed, the fast food behemoth would join the ranks of other governments and businesses around the world that have enacted bans against straws in an effort to reduce plastic waste. Straws are notoriously hard to recycle and typically take hundreds of years to decompose.

McDonald's is currently in the process of removing plastic straws from its roughly 1300 outlets in the UK. However, McDonald's board of directors opposes the move in the U.S., arguing that it would divert money from the company's other eco-friendly initiatives, The Orange County Register reports. This echoes comments from the plastic industry, which says efforts should instead be focused on improving recycling technologies.

"Bans are overly simplistic and may give consumers a false sense of accomplishment without addressing the problem of litter," Scott DeFife of the Plastics Industry Association told the Daily News in New York City, where the city council is mulling a similar citywide ban.

If the city votes in favor of a ban, they'd be following in the footsteps of Seattle, Miami Beach, and Malibu, California, to name a few. In February, Queen Elizabeth II was inspired to ban straws at royal palaces after working with David Attenborough on a conservation film. Prime Minister Theresa May followed suit, announcing in April that the UK would ban plastic straws, cotton swabs, and other single-use plastic items.

It's unclear how many straws are used in the U.S. By one widely reported estimate, Americans use 500 million disposable straws per day—or 1.6 straws per person—but it has been noted that these statistics are based on a survey conducted by an elementary school student. However, plastic straws are the fifth most common type of trash left on beaches, according to data reported by Fortune.

[h/t Fortune]

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